AI Insights · Timothy · October 2025
Top 5 Subscription Games on iOS in New Zealand: Q3 2025
Explore the performance trends of the top 5 subscription games on iOS in New Zealand during Q3 2025, featuring insights from Sensor Tower.
The third quarter of 2025 saw intriguing trends in the performance of subscription-based games on iOS in New Zealand. According to Sensor Tower, these five apps showcased varied patterns in downloads, revenue, and active users.
Squid Game: Unleashed experienced a significant decline in weekly downloads from approximately 2.9K at the start of the quarter to just 30 by the end. Weekly active users also decreased from 4.3K to 2.4K. Revenue peaked briefly at $40 in early July before dropping to zero for the remainder of the quarter.
Storyteller showed a mixed performance. Weekly downloads increased significantly mid-quarter, peaking at 705 before declining to 174 by the end. Revenue fluctuated, with a high of $48 in early August, while active users saw a slight decline from 6.1K to 5.3K.
Scriptic Netflix Edition maintained a relatively stable download rate, with a slight increase from 138 to 119 over the quarter. Active users followed a similar pattern, remaining around the 500 mark. Revenue saw sporadic increases, peaking at $19.
World of Peppa Pig NETFLIX had a consistent download trend, maintaining around 100-130 weekly downloads. Active users rose from 388 to 504 by the end of September. Revenue remained low, with occasional peaks, the highest being $11.
Finally, Street Fighter IV CE NETFLIX experienced a steady download rate, averaging around 100 to 150 weekly. Active users fluctuated, notably dropping from 285 to 120 by the end of the quarter, while revenue showed a few spikes, reaching a maximum of $27.
These insights, provided by Sensor Tower, highlight the dynamic nature of the subscription games market on iOS in New Zealand. For more detailed analytics and data, visit Sensor Tower's platform.
